UPPER Murray Family Care (UMFC) recently hosted a series of book readings across the North East, including within the Alpine Shire, designed to challenge and break down harmful gender stereotypes.

The engaging book 'Who Am I? I Am ME!' by Jayneen Sanders was read by UMFC staff members during 'Storytime' so children could explore themes such as boys can wear ballet skirts and girls can dress as firefighters, promoting inclusivity and equality.

UMFC trekked across North East Victoria and Southern NSW to host 18 Storytime sessions in local libraries and other venues as part of their commitment to the primary prevention of gender-based violence; an initiative which aligned with the 16 Days Against Gender-Based Violence Campaign from November and December.

Over a dozen people attended the Alpine Shire sessions including nine children, six parents, both mothers and fathers and one grandparent.

Storytime events featured narratives that challenge traditional gender roles and encouraged children to imagine a world free from stereotypes.

The sessions sought to instill positive messages of gender equality and respect while giving children the opportunity to embrace their unique identities.

“We are thrilled by the incredible support from our local community,” said UMFC CEO, Felicity Williams.

“Organisations like Boomerang Bags Wangaratta, who generously donated fabric for our craft activities, and Northeast Health Wangaratta, who are delivering 16 Days Storytime packs to children admitted to hospital during the campaign, have shown how much people care about creating change.

"We look forward to families enjoying these events together and spreading the important messages of respect and equality.”

In addition to the readings, UMFC staff lead fun, hands-on craft activities that reinforced the themes of the story, offering a creative space for children and families to engage with the material.