New retail trail map celebrates Bright shopping experience

BRIGHT has launched its very own free Retail Trail Map to help both locals and visitors explore the town's unique shopping scene. Featuring 59 local retailers, the pocket-sized map offers an easy-to-use guide to the best shops and boutiques the area has to offer. Funded by the Bright Chamber of Commerce, the map has been created by local artist Mat Vaughan and highlights not only the variety of shops within the town, but also the picturesque setting and welcoming atmosphere that make Bright a popular destination for shopping dining, and leisure. Chamber representative Amanda Hore said members wanted to create a resource that celebrates Bright’s incredible local businesses and makes it easy for visitors to experience everything the town has to offer. “Mat Vaughan’s artwork brings the map to life, giving people a real sense of what makes Bright such a special place to shop and visit," she said. "We’re thrilled to support our local economy with this initiative.” The map is designed to fit neatly into your pocket and is available for free at multiple locations throughout Bright, including the Alpine Visitor Information Centre in Bright, participating retail stores, and local accommodations. Retailers featured on the map represent a diverse mix of goods and services, from fashion and homewares to artisanal products and specialty stores. Ms Hore said the initiative was developed by the chamber's retail user group sub-committee. "The sub-committee model gives chamber members an opportunity to drive industry specific activities that benefit them," she said. "The chamber hopes that the Retail Trail Map will become an essential tool for both residents and tourists, helping to drive foot traffic to local stores and contribute to the overall vibrancy of the community." For more information or to view a digital version of the map, visit www.brightchamber.com.au/retailtrailmap

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