FATHER Christmas and Reindeer Clare were spotted by stupefied customers at Bright's Ritchies IGA last Thursday as they spread the Christmas cheer in the lead up to the festive season.

"I'm very much a fan of the Bright IGA," Saint Nicholas said.

"I've been shopping here for years!

"Now I'm here on an official visit, I'm here to make sure all the girls and boys are being good for their parents ahead of our annual visit."

"It's good to see everyone being nice," seconded Clare the Reindeer.

"I will welcome all the visitors to town and update my Christmas Eve delivery addresses for the holidays," Santa said.

As they passed the deli counter, Santa and Reindeer Clare were heard debating what would make the best meal for Christmas lunch: a ham or a plate of prawns?

"How good's this!" a passerby was heard to remark.

While Santa and Reindeer Clare made their way around the store, they spotted an assistance dog in training with her handlers.

"Roxy is only four months into her training, but I've had her for almost 12 years," said owner, Nellie Hameeteman.

"She is hoping for a lot of liver treats for Christmas!"

At this, Santa assured her she had been a very good dog and liver treats seemed likely.

As Santa made his way to the check-outs, Christine, a Ritchies staff member of 14 months, asked:

"And how will you be paying for those today, Santa?"

"With magic Christmas dust, of course," he replied.

IGA manager, Travys Francis, reported his friend Ben Walker was the brains behind the operation.

"We first thought to formally invite Santa and Reindeer Clare in late November," Mr Walker said.

"It's the first year we've arranged the visit and hopefully people enjoyed the experience."