Mount Beauty has proudly claimed the Gold Award for 'Top Small Tourism Town' at the Victorian Tourism Industry Council Awards.
The award, announced last Wednesday in Shepparton, as part of the annual VTIC Summit, recognises the town’s exceptional tourism offerings, community spirit and the unforgettable experiences it provides to visitors year-round.
The winning submission was a collaborative effort led by Alpine Shire Council’s tourism team, working closely with local businesses.
Together, they crafted a compelling itinerary showcasing the very best of the Upper Kiewa Valley: from alpine hiking and mountain biking to cosy accommodation, vibrant eateries and locally crafted brews.
The public then had their say, voting for their favourite small tourism town.
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The overwhelming support for Mount Beauty came from all corners: locals, visitors and long-time lovers of the region and was instrumental in securing the top honour.
Alpine Shire Mayor, Cr Sarah Nicholas, said the entire community should be proud of the recognition as everyone contributes to make Mount Beauty and surrounds so wonderful.
“It's no secret to us Mount Beauty is truly a special place for locals and visitors alike and now the whole of Victoria knows it too," she said.
"This award is a testament to the incredible people who make the Upper Kiewa Valley so special, from our hardworking tourism operators to the visitors who return year after year.
"Thank you to everyone who voted and helped showcase the magic of Mount Beauty to the rest of Victoria.”
Mount Beauty stood out among strong contenders including Port Fairy (Silver), Portarlington (Bronze) and fellow finalists Camperdown, Heathcote, Paynesville and Rutherglen.
Acting VTIC chief executive Chris Porter said this year’s awards showcased the strength and diversity of offerings of regional destinations across Victoria.
“A theme we have seen this year is that many of the winners are located further out of Melbourne, with destinations showcasing why visitors should travel to enjoy the delights that the winning Top Tourism Towns have to offer," Mr Porter said.
“The winners are a reflection of the quality visitor experiences that can be found in all parts of the state, with visitors more likely to stay for at least one night, rather than just the day, due to their fantastic offering.
“Being named Victoria’s Top Tourism Town strengthens a town’s profile, fosters a vibrant local economy and positions it as a leader in regional tourism."
This win is a celebration of community, collaboration and the natural beauty which makes Mount Beauty a true gem of regional Victoria.
Mount Beauty will now be in the running for Australia's Top Small Tourism Town Award at the national awards held in Canberra in September.
