Alpine observer and myrtleford times
Regional breweries to host 'Hops for Hope' for Prostate Cancer Awareness Month
By Alpine Observer Myrtleford Times
Sep 17 2025
2 min read

Myrtleford's Alan Blair is calling on the local community to join him at King River Brewing and Bright Brewery in September, to raise their glass and make a

difference this Prostate Cancer Awareness Month.

Alan, who was diagnosed with stage three, locally advanced prostate cancer in June 2024, at the age of 53, has organised two upcoming charity events, ‘Hops for Hope’, to raise vital funds for the Prostate Cancer Foundation of Australia (PCFA).

The events will be held this Friday, 19 September at King River Brewing in Whitfield from 5pm, as well as on Sunday, 28 September at the Bright Brewery from 12pm.

Mr Blair said there will be raffles, trivia and prizes up for grabs at each event to help raise vital funds for the cause.

"You can also help raise funds just by having a beer, with both venues offering a 'Karma Keg' where proceeds from your purchase will go to PCFA," he said.

“Prostate cancer is the most commonly diagnosed cancer in Australia, with more than 26,000 men diagnosed every year.

“'Hops for Hope' is not only about raising funds for PCFA, but also starting important conversations about prostate cancer and early detection.

“Currently only 36 per cent of men are diagnosed with prostate cancer at stage one when the disease is easiest to treat...we need to change that.

“All men over the age of 40 should be booking an appointment with their GP to talk about their testing options.

"A simple PSA blood test is the first line of defence against prostate cancer and can help save your life.

“I hope that locals will get behind the cause and head on down for a glass of their favourite bevvy to make a difference.”

Prostate Cancer Foundation of Australia CEO Anne Savage, commended those involved for making a difference.

“All funds raised from local fundraising events support life-saving research, support services including our Prostate Cancer Specialist Nursing service and vital awareness in the community,” Ms Savage said.

“We’re taking action against the disease and we need the community to join us on our mission.

"Together, we can make a difference.”

For more information on prostate cancer or to find a local support group, visit: www.prostate.org.au or call PCFA on 1800 22 00 99.

For more information visit: https://www.thelongrun.org.au/fundraisers/alanblair/the-long-run-2025