THIS week’s Subaru Australian MTB Championships in Bright is expected to generate more than $1 million in tourist revenue – and contribute to a huge month of events in the upper Ovens Valley tourist town.
The third and final year of Bright’s hosting rights for the national event is also expected to attract more than 700 riders over the four days of competition that starts today.
Alpine Shire Council sustainable development director, Heather Green, said the event had continued to build the shire’s reputation as one of the country’s best cycling destinations while its success had provided an economic boost for businesses.
“The event draws a large number of competitors from across the country, and if we look at the average visitor spend based on a four-day stay, we can work out that approximately $1 million is spent within the shire during the event,” she said.
“There were over 600 participants at last year’s event and organisers are expecting well over 700 this year.
“And of course there will be hundreds of spectators who will be lining up to watch all the action of the downhill, cross country, observed trials and cross country eliminator over the four-day event, which is just fantastic for the shire.”